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Welcome to our list of online sportsbooks licensed in the United Kingdom. The UK has just one online gaming regulator, known simply as the Gambling Commission. A UK gaming license is expensive and requires a lot of due diligence. As a result, only reputable people and companies can apply. The Gambling Commission was set up under the Gambling Act 2005, which came into force on September 1st, 2007.
In the past, many online gambling companies serving the UK were based in Gibraltar or other jurisdictions. So, the Gambling Commission was set up to tax and regulate gambling in the UK more effectively, and to oversee UK-based gaming companies. The main advantage of a UK license is that companies can advertise properly to UK residents.
We rank the UK betting sites listed above on fast payouts, great odds and quality betting services. In particular, we list the new UK betting sites that entered the online sports betting industry in the last few years. Since these sportsbooks are fairly new, they are ready to offer you a great welcome bonus.
Since we are called “New Betting Sites”, we had to include a list of top new betting sites for UK players! Above, you’ll find some of the top UK online bookmakers, ranked by their popularity among UK players based on search traffic.
The most respected and secure new betting sites are ready to set you up with their welcome bonuses. Our goal is to give you detailed, honest reviews based on our own experience with UK bookmakers. With up-to-date industry knowledge, you can go straight to the quality bookmakers that offer the best returns. After all, a good bookmaker is key to improving your ratio of wins to losses.
How We Rank United Kingdom Betting Sites
Sports betting is more convenient today than ever before. However, with so many betting websites online, it’s easy to miss the ones with the best games, bonuses and payment options. That is why we use our years of experience as savvy punters to bring you the cream of the crop.
We don’t just scan bookie websites and write a quick review. Instead, our process looks at several factors. For example, we check the range of sports, how easy the site is to use, payment options and customer support.
1. User-Friendliness
Even great betting sites can be a headache to navigate. So, we ask: is it easy to sign up, pick and place bets, and withdraw winnings? These things should be simple. After all, complicated websites don’t get repeat customers. That is why user-friendliness plays a key role in our reviews.
In fact, usability is central to our review process. For example, is the website well designed? Is it easy to sign up and place bets? And how does it compare with other betting sites? All the top UK betting sites on our list excel here and offer the best possible experience.
2. Bonuses and Free Bet Offers
We all love free bonuses, right? Because competition among betting sites is so intense, UK bookmakers offer amazing incentives to try their site. Often, these are no-deposit betting offers. For the sites we review, free bet offers must be easy to find, especially for matched betting.
However, note that some sites are deceptive and hide the details of their sign-up offers in the fine print. Also, the biggest betting sites don’t always have the best deals. So, we compare each site’s offers and withdrawal rules to see how easily you can withdraw your winnings.
In short, you don’t have to worry about the details, because we handle them for you.
3. Sports Selection & Kinds of Betting
A wide range of sports is a big plus. For example, a good site should cover football, tennis, cricket, eSports and golf. However, not every site offers every sport. In fact, some don’t even cover the major leagues. So, the site you choose will depend on the betting options you want.
In our experience, the best betting sites offer a good selection of sports, including the biggest leagues, plus a variety of bet types. For example, sites with simple win bets as well as advanced options like accas and custom bets score highly with us. In addition, sites that offer a great experience, such as live sports streaming, rank higher on our list. After all, these features make betting more exciting.
4. Payment Methods
Payments should be as easy as betting. The leading sites on our list offer many popular payment methods, so your preferred method is almost certainly available. For example, we look for major credit cards, wire transfers, cryptocurrency and e-wallets. We also give high marks to sites that allow deposits and withdrawals in different currencies.
On the technical side, we also review payment policies and processing times. This helps us judge each site’s banking options. As for security, we only consider gambling sites that meet the standards set by the UK Gambling Commission. That way, you can bet with peace of mind on the sites we list.
5. Customer Support
Customer support may be last on this list, but it is very important. Occasionally, customers run into banking glitches or other hiccups just as they are about to bet. If that happens, you want great customer service.
UK License vs non UK Licenses Bookies
The Gambling Commission oversees every aspect of gambling in the UK, including bingo, casino, lottery and sports betting. In addition, on October 1st, 2013, the National Lottery Commission merged with the Gambling Commission.
Bookies licensed in the UK are considered very trustworthy. Other high-quality jurisdictions include the Isle of Man and Alderney. Many sportsbooks licensed in Gibraltar also accept UK players. Even so, UK players may feel more secure with a regulator closer to home that protects their interests.


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